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A Spark of Inspiration

Brian Kurkjian - a Learning Experience Designer and family man - looked at today’s store shelves, and saw a lack of brands that truly represent traditional American values. That’s when he knew it was time to create something that resonates with people who want their choices to reflect their beliefs.

A Refreshing Change

Brian soon connected with E.J. Ridings - a seasoned entrepreneur with a career rooted in finance, leadership and creativity. E.J has experience ranging from Wall Street trading to founding Trump Mortgage with Donald Trump and The Trump Organization.  He quickly realized, as Brian did, the need for a Beverage Brand for the whole family that lives American First values inside and out.

Raise a Glass to Values

Together, Pure Freedom was born! Choosing our beverage means supporting a brand committed to American-made quality, from ingredients to packaging. We believe in boosting local communities and showcasing American resilience. Our sparkling water isn’t just refreshment; it’s a proud statement of family, country and faith. Let’s raise a glass to a brand that reflects the values that matter most to us.

Our Story

In a world seemingly overflowing with choices, finding a brand that truly reflects faith, family, and traditional American values is rare. Pure Freedom was founded to fill that gap, offering refreshment with purpose.

Drink Pure.
Live Free.

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Our Mission

At Pure Freedom, we strive to provide refreshment that embodies the essence of traditional American values, fostering wellness, sustainability, and community engagement so that we make America great and healthy again.

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Our Vision

We're looking to redefine the beverage industry by championing American First principles and traditional American values. Through innovative solutions and ethical practices, we aspire to create a ripple effect  of positive change, inspiring others to embrace wellness, integrity, and patriotism.


Moreover, we seek to become a beacon of hope and trust by setting the highest standard of excellence in business operations, beverage quality, and ethical practice.

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